REALISTIC SPEEDS MUST BE USED IN MARKETING
The speeds are only theoretical and the figures advertised by the service providers are not available for the consumption of users. Hence advertising these speeds in any form such as “up to” or with similar phrase would give an idea to the subscribers to believe that the speed advertised is real and achievable. This condition is misleading. So to prevent such things from happening TRCSL has taken prompt measures and issued guidelines for Cellular mobile broadband operators in the country.
The outline of new guidelines is as follows:
- Broadband packages should not be advertised without describing the specific technology it use for the delivery
- The speed advertised must be realistic and achievable. The achievable speed must be incorporated with the package and not the theoretical upper limit.
- If the operators are advertising speed above 3.6Mbps in 3G HSAP or in any future technology, the majority (over75%) towers should be capable of supplying the particular speed to the subscribers.
- In provisioning of bandwidth services below 3.8Mbps, the service provider should locked the bandwidth at the ceiling speed of the product.
- The operators are allowed to be advertised any realistic speed above 3.6Mbps in location wise. In such case maps and other genuine and correct information must be supplied to the customers.
The complete set of guidelines can be found at:...
- Dongles or any other terminal equipment use to access the Internet should not be locked unless in situations which is specified by the regulator.
However the operators are permitted to describe and explain the technology which has been deployed for the delivery of services. For example the operator can announce the deployment of HSPA+ technology with 21Mbps theoretical speed capabilities. However by any means this should not be indicated or misinterpreted to the subscribers to believe that this figure is practical and realistic. The unrealistic nature of this figure must be clearly explained for the knowledge of the public instead of employing this directly or indirectly for the purpose of marketing.
COMPLIANCE OF MOBILE BROADBAND OPERATORS
The TRCSL is pleased note that the mobile broadband operators have expressed agreement with these guidelines and have taken immediate actions to comply with them. This course of action from the mobile broadband operators is commendable and it shows their readiness to play the fair-broker’s role that helps to create a better trade environment in the country.
AS FIXED SERVICES EVOLVES THE NECESSITY RISING FOR SIMILAR ACTION
During the last eight years in Sri Lanka the bandwidth evolution of fixed services is not significant as is in the HSPA services. The effect of low bandwidth (Speed limited to 4 Mbps) in fixed services was that the speed of access could be maintained for some given distance from the exchange, beyond which there would be a degradation. However, with the introduction of ADSL2 and ADSL2+, a significant impairment of speed commences within a low distance from the exchange (The theoretical speed is 24 Mbps) and the speed provided to the customer will vary from the theoretical maximum for most of the subscribers, like the HSPA services.
By considering these factors, TRCSL has now focused its attention to develop a set of guidelines to prevent fixed operators from using theoretical speak speeds in their marketing.